Mariana Manrique

Powermind

Subscription based self-hypnosis mobile app. It works through audio tracks.

collage with different screens from the app

Purpose

The first task was to recreate the app 1:1 to have a design archive, as to have a base for future design changes.

The second task was to increase the time the users spent in the app listening to tracks. A design workshop was performed, and with the results high fidelity prototypes were made for further evaluation.

App before workshop

  • Home and track list divided in categories.
  • Filter and track detail.

Alternatives of possible new feature

  • Example of proposed new feature "Statistics" (ALT 1).
  • Example of proposed new feature "Statistics" (ALT 2).

Process

I started working on this project as an in-house mission within Annevo. My first step was to recreate the app as an interactive prototype in Figma for the Powermind archives as they didn’t have any design files for it. This allowed me to do an analysis, where I wrote down some improvement suggestions that might be taken into account for future iterations. I also created a couple of wireframes for visualisation purposes.

The second step was to add new features to increase the users’ engagement and active time in the app. For this I co-prepared and organized (with one other UX designer) a design workshop with the stakeholders. The intention was to generate as many ideas as possible for me to refine into a prototype and also be able to prioritize the features aas to have a specific path to follow.

After this I created a couple of high fidelity prototypes alternatives for the features chosen as a first iteration.

Methods used

The main methods I used for this project were:

Tools Used

The tools I used for this project were: